Digital fundraising is a method used by non-governmental organizations to collect funds via the network. It normally entails an online donation website, but it may also include mobile giving, mentoring fundraising, and other methods. When making a direct online donation, be mindful of how people want to pay. Individuals who are asked to donate via a gift card or money wire may have landed on an insecure giving platform.
WHAT IS THE POINT OF ONLINE FUNDRAISING?
When the internet becomes more and more ingrained in people’s everyday lives, charities need to keep up. According to statistics, 54 percent of global donors choose to donate online, and online donation is increasing year after year. It increased by 12.1 percent in 2017, with total web sales for charities rising by 27 per cent! Here’s what people stand to achieve by shifting to online fundraising.
EFFECTIVE DATA AND REPORTING ARE AVAILABLE TO CITIZENS:
Since online fundraising automates individual processes, one would have instant access to one’s results. People should watch their high transaction costs in real-time and run reports to get a better view of one’s charitable activities. Eliminating manual entry removes human error as well. When joining contributions, no more losing a zero or inserting an additional zero. Better records and monitoring make it easier to distribute specific funds to services.
FUNDING RELATIONSHIPS ARE IMPROVED THROUGH VIRTUAL DONATIONS.
Donors benefit from online giving opportunities because individuals make the process quick and convenient for them. Donors no longer ought to look for a cheque book, a package, and stamps to fund the agency. People will conveniently donate to the agency from the comfort of their own homes or, with the advent of smartphones, from almost everywhere. In addition, users get a “Thank you” note and a tax refund promptly. Relationship-building begins the moment a person gives. Not only does one get their contribution, but also their contact address, allowing individuals to begin building relationships right away. Some suggest developing a welcome email sequence to get the relationship with the donors off to a good start.
TIME AND MONEY IS BEING SAVED BY FUNDRAISING ONLINE:
To save time and money, online fundraising incorporates technology into the process. Consider all of the procedures involved with receiving a check in the mail: waiting for the check to be posted, waiting for the check to be delivered, manually entering the check into one’s folder. The whole procedure is dependent on people doing most of the work. Assume a donor contributes online; the donation is immediately deposited into the database, and an electronic thank you and tax refund are sent out without someone having to raise a finger. There will be no further manual data entry into databases since the procedure has been automated. This automation lowers operating expenses and frees up resources for the enterprise to concentrate on task execution.
THE REACH IS EXPANDED BY ONLINE DONATION:
Moving the fundraiser activities online encourages anybody with internet connections anywhere in the world to participate in the mission. This encourages one to broaden one’s donor base. Individuals are no longer required to meet the donors in person or have their information to make an ask (as one would with direct mailers). Letting donors fundraise on behalf of the individual online ensures that people are increasing the donation pool for entities! Citizens are also immediately funnelling donor information in the system and tax refunds as they reach out to various networks.
MOTIVATES SPONSORS TO USE PAPER – FREE FORMS:
By eliminating paper receipts, non-profit organisations will save time and resources on copying, shipping, and other manual operations. In addition, the move aims to minimise paper waste and promote a cleaner climate.
Donors will donate online by visiting the website or sending an email to the organization’s email address.
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.