by Video and audio communications utilised in a corporate setting are collectively referred to as “corporate videos” or “corporate media.” How the video is made is called corporate video production. All forms of video production companies can generate corporate videos, regardless of their primary function. What sets a corporate video from other types of videos is how its content is delivered. There are two types of corporate video production services: those for business-to-business (B2B) and those for consumer (B2C) use (business-to-consumer). Promotional, instructional, and external communications videos are the three primary types of business video production.
Stages of Production
The following stages are standard in the production of corporate videos:
- Budgeting and drafting a statement of work are the first steps in launching a new project.
- Writing a script, storyboarding, casting, and exploring locations are all examples of pre-production planning.
- Location shooting with a camera crew and director included in video production. Actors and presenters may also be included in this.
- Live-action footage is edited in post-production. This may include recording a voiceover, adding images, producing a music score, and including 2D/3D animation sequences.
- Final delivery and website integration.
Production Scale
The size of the production crew determines the production scale, not the location or the type of content captured. A project with a small team doesn’t mean it can’t produce high-quality content. Feature films have been shot by crews as small as two persons, while corporate videos employ crews of ten or more.
Importance of Corporate Video Production
There is no one-size-fits-all approach to information consumption. Reading is a pastime for some people. Visual signals, such as a YouTube video, are more effective for others. According to one research, nearly 60% of senior executives prefer to watch a video than read something.
Corporate video production services are an excellent means of advertising and promotion. If Google indexes them, your company’s website could increase traffic, leading to new consumers. Because videos are so easy to distribute, they can reach a larger audience in less time than text. Information that would otherwise be uninteresting or long-winded in a presentation or speech gains momentum when presented in this way. Sadly, many businesses lack the expertise to produce high-quality videos.
The Four Fundamental Components of Corporate Videos Production
1. Corporate Video Production Should Have a Purpose
Three main types of corporate videos each serve a specific function. Due to their differing purposes, they should not all be the same. As a few will help you grow your clientele, while others will help you find new personnel or market new goods or services. In some cases, the goal is more general: to raise awareness of a particular brand among a wide range of people. Plan your business video’s purpose. Clarify whom you’re trying to reach by being specific. As much as possible, it is impossible to please everyone. You must personalise your message to speak to a particular group of people.
2. Building Brand Awareness Is Necessary
Your statement should highlight your company’s strengths, successes, and brand. Branding comprises logos, jingles, products, colour schemes, and mascots. When you brand your firm using video, viewers will know how you differ from the competition.
3. Emotions Should Drive Corporate Video Production
Good videos evoke emotions. Though we strive to be rational, most decisions are emotional. Corporate videos list perks, facts, and figures. Followers hate boring, vital info. To engage your audience, use emotion. They’ll be captivated.
4. The Corporate Video Should Combine Audio and Visual Elements
Video blends audio and video. 30% of people recall what they see, 20% what they hear, and 70% remember both. Video is perfect for quickly conveying masses of information to viewers. A corporate video business may make even a boring presentation interesting. Voiceovers, colour schemes, backdrop images/music, and animations may make a business video entertaining.
Author Bio:
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.
