A digital transformation is a new buzzword, but there are many benefits to it. However, if one is not sure why they should invest in digital transformation, here are nine reasons.
9 Reasons to Transform One’s Organization with Digital Transformation
1) Lead the race to beat the competition
Leading companies leverage digital tools and transformational processes to stay ahead of their competitors. Those that don’t take advantage of technology will fall behind – if they aren’t already lagging behind early adopters. Massive market shifts occur when customers seek out innovative products and services at unprecedented speeds.
2) Personalize interactions with customers
In a digital world, it’s possible to understand your customer in ways that were never previously possible. Connecting the dots between their online and offline experiences leads to a more holistic view of each individual – making interactions faster and more meaningful. For example, if a customer has been looking at dresses on an e-commerce site, they’re going to receive personalized recommendations when browsing through physical stores. With this technology, brick-and-mortar retailers can gain deeper insights into their customers’ behaviors and preferences by leveraging data from both channels.
3) Improve internal operations
By digitizing processes within the business, one will make employees’ lives easier – creating efficiency gains across functions from finance to Hr. In addition, using cloud software reduces It requirements, so company staff can focus on more value-added activities. A cloud-based system will also provide consistent security standards across departments, making it easier to protect customer data essential for many industries.
4) Invest in the future of your business
Businesses that are not investing in new technologies are putting their future at risk. Without modernization, they’ll be left behind by competitors with a better understanding of where the market is heading and how to respond to shifting consumer demands. For example, businesses need mobile apps to cater to customers who want instant information delivered on their smartphones or tablets. The faster you embrace digital transformation, the faster you’ll be able to compete with new players looking to make waves in emerging markets – like digital-native brands.
5) Harness big data to inform your decisions
The exponential increase in available data is one of the biggest game-changers for businesses – both large and small. For example, E-commerce platforms can use tools to track how customers interact with their online stores, providing real-time insights to enhance e-commerce activities. Similarly, innovative manufacturers are using predictive analytics software to forecast equipment failure to schedule maintenance before breakdowns occur. However, as more companies invest in these technologies, those that fail to take advantage will be left further behind than ever before.
6) Accelerate new product development
One common hurdle for many technology startups is building a minimum viable product. Cloud services now allow mess and entrepreneurs to create and distribute MVPs quickly. Thanks to rapid prototyping, companies can test ideas with real customers in a matter of days – facilitating the ability to pivot when needed. Utilizing cloud technology also means that established enterprises can move faster when developing new products or services.
7) Mitigate risk and increase security
The NIST Cyber Security Framework is used by private-sector organizations operating critical infrastructure to manage cyber risks effectively. By following this framework, businesses will reduce their exposure to vulnerabilities and security threats through proper planning and preventative measures. The framework provides a flexible set of standards, guidelines, procedures, and practices for organizations rather than imposing specific controls which may not fit every organization’s needs.
8) Empower employees with cloud technology
One reason why many organizations are slow to embrace digital transformation is the cost of implementing new technologies. For example, training employees on how to use computers can be very expensive. However, end users only need a web browser and an internet connection with the cloud, making it easier for SMEs operating on small budgets to adopt new technologies. This also makes it easier for managers to manage remote workforces with offices in different time zones.
9) Enhance teamwork and communication
Many businesses are transitioning from hierarchical to horizontal communication systems in the current day. Cloud-based software makes it easier for managers and employees to form teams without regard to location, boosting efficiency by allowing employees to share ideas across several offices. Furthermore, these cloud services allow users to communicate regardless of their location or time zone.