To say that social media has been a game-changer in the marketing world is an understatement. The way social media has taken over our lives is incredible. It is, hands down, one of the best technological developments to ever take place. What’s more exciting is that social media is ever-evolving, growing, and advancing for the better.
Today, social media is more than just mere lifestyle applications. It has become a popular hub for businesses, awareness campaigns, and even political crusades. Marketers invest more and more in social media, making it a dominating digital marketing tool. Reports show that 90% of marketers believe that social media can highly affect business revenues. 70% of customers research the brand using social media before purchasing. These statistics prove the cruciality of social media in the world today.
Social media can be a pretty helpful marketing tool if strategized correctly. Below, we have mentioned a few social media trends marketers should look out for in 2021.
1. Use social media to promote your blog
Blog posts are becoming increasingly common and carry the potential of driving a tremendous amount of traffic to your website. However, people need to be aware of your blog to visit it, and that’s why social media promotion is a great idea. You can use different social media mediums to raise awareness about your blog. However, make sure you carefully tailor your message according to each platform and audience. Capturing target customers’ attention on each platform requires various tips and tricks. Firstly, ensure that the blog post ideas you come up with are relevant to the current social media trends. For instance, if there is a meme circulating on Instagram, you can follow the lead and add some details about it in your blog. Secondly, ensure that your blog provides captivating content in the form of visuals and audio as well.
2. Live streams
Live streams on various social media platforms have caught the attention of millions. It is one element that will undoubtedly continue to gain popularity in the coming years as well. The recent pandemic restricted all physical interactions and forced many businesses into going digital. The face-to-face meetings turned into virtual sessions either via zoom or any similar platform.
The Facebook and Instagram live streaming service saw an unbelievable rise in engagement when artists and singers made virtual concerts a reality. More businesses and influencers started coming live regularly to enhance interactions with their audience. Many people have now gotten comfortable with these online interactions. It proves that the live streaming feature will likely evolve in 2021.
Live streaming is no longer just a broadcast. It is more of a virtual conversation now. You can get prompt feedback from your followers and respond to any query in real-time. It is also an excellent tool in building customer trust and loyalty.
3. Influencer marketing will continue to rise
There are more than 3.2 billion influencers on Instagram, YouTube, and TikTok alone, and the number is likely to continue to grow. Most brands dedicate 75% of their content marketing budget to influencer marketing. And 9 out of 10 marketers consider influencer marketing as a potent tool.
Influencer marketing is a vital part of social media. The trend has been around for quite a while now. But its significance doesn’t seem to diminish any time soon. However, its approach is what is likely to change in the next few years. Brands collaborating with an influencer over social media will expect influencers to put in more effort in content creation than just putting up pictures. Creative promotional posts will be each influencers’ goal. Brands will also expect bloggers to show inclusivity and transparency in their marketing ideas. Bloggers can use the paid subscription feature provided by Facebook, YouTube, and several other platforms to promote their posts and increase engagement.
Influencer marketing can leave a tremendous impact on businesses’ customer base and increase their sales and revenues.
4. Social commerce will grow
Social commerce is a strategy adopted by social media platforms to improve user experience. It includes shoppable tags on posts, making a customer’s purchase journey shorter. Instagram allows its users to add shoppable tags on posts. These tags will enable you to checkout without redirecting you to any other site. On the other hand, Facebook allows you to set up a shop on your business page from where customers can directly shop.
Research shows that 55% of customers make purchase decisions via social media. 87% of people say that social media helped them in their buying decisions. Social commerce makes it possible to use social media as a customer service where you can resolve any issue instantly. Having a single “buy now” link can increase your sales by a significant percentage.
5. Video content for the win
Images, texts, and still graphics are an essential content tool but not even nearly as engaging as video content is right now. Experts report that 68% of customers watch YouTube videos before making any purchases. Moreover, four times more people prefer watching content on YouTube than other non-video platforms. Brands are shifting their focus to videos, introducing a video-based range to keep their engagement growing. The benefit of video content is that it can quickly grab customers’ attention and sometimes also leave them hooked.
Videos are also likely to boost conversion rates, encourage social shares, and establish customer trust and loyalty. Investing in video content should be a priority for all marketers if they want to stay at the top of their game.
6. Twitter will become a news portal
Twitter is by far the only social media handle that engages in more serious conversations and world debate. Facebook, Instagram, and Snapchat are more lighthearted forums that most users use for entertainment.
It is no surprise that Twitter will soon transform into a news portal. It is already working on keeping track of authentic and fake news to make it an even more excellent reliable platform. Twitter rarely showed good numbers when it came to usability. Still, it is one of the most powerful communication tools for several essential people, including noteworthy politicians and leaders.
Social media will single-handedly continue to dominate all other marketing platforms in 2021 and even the years after that. More businesses will make use of social media to boost their sales. However, the competition will be very high. There will be a content overload which can make it tricky for businesses to compete. Therefore, marketers should always remain prepared with complete knowledge about the most crucial trends.
The above-given trends are likely to have a massive impact on social media audiences. Hence all marketers should invest their time and efforts into implementing these ideas in their marketing strategy.